Nike case analysis
... Why was Nike in particular targeted? The main reason for targeting Nike was the fact that they were the market leader. ... Nike was one of the first companies to outsource production of its products to Southeast Asia and their developing countries. By moving manufacturing to these countries, Nike gained a competitive advantage over its competitors. ... These lower costs have allowed Nike to have revenues in excess of $9 billion nearly three times that of second place Reebok. Nike was able to pay considerably lower wages to its workers and this was the starting point for activists to focus on Nikes labor practices. The main focus of the watchdog groups was on the low wages Nike was paying its workers.