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Dell is a trademark of Dell Inc. Dell Computer Corporation is the largest direct seller of personal computers worldwide. Dell is the number three seller of PCs both in the US and worldwide, and the number two seller of PCs to business, government and educational institutions. ...
Michael Dell Built an Empire by Thinking Small
Dell, a multibillionaire and the founder of the PC company of the same name, transformed a dorm room operation at the University of Texas to one of the worlds largest corporations in part by focusing on concrete issues--such as improving delivery time, cutting operation costs and maintaining customer service--rather than trying to establish new markets, according to analysts and former employees.
Dell Model of Business:
Today, business model and strategy are among the most sloppily used terms in business, A good business model begins with an insight into human motivations and ends in a rich stream of profits." Dell’s business model is based completely on selling directly to its customers. ... Dells direct-to-consumer business model changed the system and locked out competitors.
Dell’s business model is based completely on selling directly to its customers. Dells model combines direct sales and build-to-order production. This business model is simple in concept but quiet complex in execution, while the other PC makers rely on sellers, retailers and other agents to carry much of the burden of marketing and sales.
Indirect distribution channel of PC industry
Dells Direct Distribution Channel
Dell sells all the items it produces on the Internet: desktops, workstations, notebooks, network servers and storage devices and add-ons e. ... Dell’s success story is very impressive, so competitors must have a desire to imitate Dell’s strategy. Critical success factors of Dell are
• Advanced Web applications
• Price competitiveness owing to mass customization
• Database marketing and customer intimacy
• Global reach and value-added services at a single point
• High reliability and reputation
• Delivery support
The internet proved to be a natural but more efficient, extension of Dell’s direct model. “I couldn’t imagine a more powerful creation for extending our business,” says Dell.
Approximate Word count = 1760
Approximate Pages = 7
(250 words per page double spaced)
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