Daimler Chrysler Merger
The synergy-motivated merger of Daimler and Chrysler possessed great possibility to add value to both Daimler and Chrysler. Such a merger of German quality engineering and American ingenuity, styling, and efficiency created a great potential for both companies to expand their markets and reduce costs. Thus, from an investment decision perspective, the Daimler Chrysler merger possessed the potential to create a powerful company, able to utilize economies of scale and compete globally with the biggest companies of the transportation industry. The first significant benefit of the merger would be Daimler-Chryslers ability to utilize economies of scale, formerly impossible as two individual companies The second significant benefit of the merger allows Daimler-Chrysler to become more competitive on a global level The merger also represents potential for each company to expand into new market segment territories, filling their respective market voids.