Yellow Journalism
... Joseph Pulitzer emigrated to the United States of America in 1865, where he went into the field of journalism. ... In his will he left $2,000,000 for the establishment of a school of journalism at Columbia University. He also left a fund that established annual prizes for literature, drama, music, and journalism. ... At Harvard, he excelled in journalism and acted as the business manager of the Harvard Lampoon. ... Hearst, not to be outdone, adopted similar tactics of yellow journalism to increase the circulation of his newspaper in an attempt to beat Pulitzer at his own game (the term “yellow journalism was derived from the name of “The Yellow Kid”, (a comic strip from THE Journal) was used to refer to this style of sensationalized newspaper articles). ... After the four-month war, Pulitzer withdrew from "yellow journalism".