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Problem Statement:
The Calloway Golf Company is trying to position its company to expand its current market position and enter and eventually capture a new market with continued superior technical product development and product support.
Scenario:
Real growth was achieved by Calloway during periods that they were making technological advances in products. The first advance began in 1988 with the introduction of the S2H2 iron and began a stream of new and innovative products that keep Calloway atop the industry for a decade. Beginning in the late 90’s, most manufacturers of golf clubs had narrowed the technological gap and along with a drop in the foreign market lead to Calloway’s dismal performance in 1998. With the return of Calloway’s founder, Ely Calloway, the company set out again to develop new technology to separate their product from the competition.
Approximate Word count = 664
Approximate Pages = 2.7
(250 words per page double spaced)
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