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Case Study: Barco Projection Systems From reading the case study, and looking at all of the sales and production figures of BPS, the decision of what BPS should do is a very difficult one to make. There are ultimately three decisions that could be made, none of which are easy and, none of which are without their risks. The first option that BPS has is weather to keep its BD700 on schedule for its release to people who have already placed orders. By doing this BPS will gain respect from its clients for being on time and delivering the goods that it has promised the customers. The BD700 was a good model projector all the way around, it had the good qualities of other BPS systems and it had a scanning frequency of 64 Kilohertz. The only problem was it was not quite as good as the competition when it came to Sony’s 1270. Many hours of research and development had went into this product, it was a good projector, so why not come out with it? The BD700 might not have been the best when it came out but shouldn’t you try to turn a little profit from all the hard work that went into the BD700. The BD700 would have been priced at sixteen thousand dollars, and Sony’s 1270 price was only a rumor so far. BPS might have been able to release the BD700 and still sell it for the price they wanted, and if the BD700 and the 1270 had been a little too close in price it might have been possible for BPS to lower their price a little in order to keep their price competitive. If they could have priced the BD700 cheaper than the 1270 then they might have still done well with customers who didn’t need the greater scan rate. Now this is where the risky part comes in, if Sony’s 1270 was priced so that BPS could not make a profit if they were to lower their prices, then BPS would be in a very tight spot because nobody wants to pay more money for something when they can get something better for less.
Approximate Word count = 1404
Approximate Pages = 5.6
(250 words per page double spaced)
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