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Introduction
Jet Blue Airways corporation has taken on the big giants in the airplane industry by offering low prices, comfortable seating with a high quality of service using point-to-point routes in eleven states and Puerto Rico. ... JetBlue needs to undergo a long period of continuous growth. ...
Success Factors
What made JetBlue Airways successful? ... JetBlue is the best-capitalized airline start-up in history. ... JetBlue emphasized the hiring of the best people. ... In addition the regular customers helped to advertise JetBlue by genuine word-of-mouth recommendations. ... For JetBlue Airways, maintaining the lead in customer service requires reliable and innovative technology. Jeff Cohen, Vice President and Chief Information Officer for JetBlue, made a promise when he joined the company to make it the most technologically advance airline in the sky. ...
Maintaining Success
There are some challenges that JetBlue faces in order to maintain its success. ... Like GE, JetBlue should strive to be the number one or two airline for its industry segment in the key areas that it operates.
Approximate Word count = 870
Approximate Pages = 3.5
(250 words per page double spaced)
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