The Hidden Commercial Message
The Hidden Commercial Message I chose an ad about an energy bar, Nature Valley granola bar. The ad leads the consumer to believe the energy bar gives people the energy to ski long trails. The ad also infers that this is what people snack on who are enjoying the good life. The ad about Nature Valley's energy bar leads the consumer to believe that the bar is all natural, gives people energy, and is geared at young men and women who want the good life. The product has a wholesome name and by adding the fact it's a 100% natural just gives the consumer more reasons to buy the product. The ad actually reads,” the crunchy 100% natural source of energy made from whole grain oats.” The ad also has three important phrases: “Mother Nature’s Obstacle Course”,” Mother Nature’s Energy Bar”, ”The Energy Bar Nature Intended.” It also reads an official natural energy source of the US Ski Team and shows the badge.