Starbucks
EXECUTIVE SUMMARY Starbucks Coffee Company (SBUX) was established in 1971, opening its first location in Seattle’s Pike Place Market. Starbucks is the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses worldwide. ... The Companys objective is to establish Starbucks as the most recognized and respected brand of coffee in the world. To achieve this goal, the Company will continue to rapidly expand its retail operations, grow its mail order and specialty sales operations, and selectively pursue other opportunities to leverage and grow the Starbucks brand through the introduction of new products and the development of new distribution channels. Starbucks is a highly globalized operation. Overseas expansion and joint ventures promise to be major growth areas for Starbucks. Further expansion is the logical strategy for Starbucks to follow. ... The purpose of this project is for Starbucks to continue their overseas expansion and joint venture operation in France. STARBUCKS COFFEE COMPANY PROFILE A. Core Business/es Starbucks and its subsidiaries include Starbucks Corporation and its wholly owned subsidiaries: The Coffee Connection, Inc., Starbucks New Venture Company, Starbucks Coffee International, Inc. (SBI), and Starbucks Holding Company. In 1994, Starbucks acquired all of the capital stock of The Coffee Connection, a roaster/retailer of specialty coffee. Starbucks New Venture was created in fiscal 1994 to develop ready-to-drink coffee-based beverages in partnership with the Pepsi-Cola Company. In October 1995, SBI was created to pursue development of Starbucks stores outside of North America, and Starbucks Holding Company was created to enter into a joint venture with Dreyers Grand Ice Cream, Inc. to develop and distribute Starbucks premium coffee ice creams. (Starbucks, 1995) Starbucks operates a national direct mail business and serve fine restaurants, Nordstrom’s, Barnes & Noble bookstores, ITT Sheraton Hotels, Delta Shuttle, and Horizon Airlines. ... (Starbucks, 1995) 1. Basic products or services Starbucks purchases and roasts high-quality whole bean coffees, for its more than 50 blends, and sells them, along with a variety of coffee beverages, pastries, confections, and coffee related accessories and equipment, primarily through its Company operated stores and licensed airport stores. ... (Starbucks. ... In addition to its retail operations, the company produces and sells bottled Frapuccino® coffee drinks, Starbucks DoubleShot ™ coffee drink , and a line of superpremium ice creams through its joint venture partnerships. ... In recent years, the company began selling special jazz and blues CDs, which in some cases were special compilations that had been put together for Starbucks to use as store background music.