Brads Drink
BRAD’S DRINK Everyone should have a collection of some sort. ... The local pharmacy was where you would gather at the end of the day to relax and have a “soft drink” that would refresh and revitalize you. ... In this era, the soft drink industry was born. ... He came up with the recipe for New Bern’s favorite drink. The townspeople called it “Brad’s Drink. ... Bradham heralded his new soft drink as a digestive aid and energy booster, free from impurities and strong narcotics. Brad’s Drink was such a huge hit in New Bern, Bradham decided to sell his syrup to other pharmacies. ... In 1898, Coca-Cola was the leader in the soft drink industry. ... Before Bradham started selling Brad’s Drink to the masses, he changed the name to Pepsi-Cola. ... The drink is not five cents, because it costs five dollars to get in the door. ... However, Caleb Bradham’s soft drink company has become more of a snack food company. ... Bradham may have failed, but the company he founded lives on as the second largest soft drink producer in the world.