|
|
This is only a preview of the paper
Click here to register and get the full text.
Existing members click here to login
|
|
|
Edward Bernays, “The Father of Public Relations”
According to The Council of Public Relations Firms, the trade association representing America’s leading public relations firms, the estimated size of the worldwide public relations industry for the year 2002, was approximately $5.4 billion (2002 Public Relations). This is a phenomenal amount, considering the practice of PR only gained popularity and acceptance in the early 20th century, mostly due to the brilliance of one man, Edward L. Bernays.
Bernays was born on November 22, 1891, in Vienna, Austria. ... Now, my father was the brother of Freud’s wife, and my mother was the sister of Freud. ...
Bernays was educated in public schools, while his father became a very successful grain merchant. Fueled by his father’s wish for him to join the family business, he enrolled in the Agricultural College of Cornell University. ...
Bernays decided to pursue a career in journalism. ... Bennet was having difficulty raising funds for the play until Bernays volunteered to help. “Bernays enlisted so many of the city’s notables to the cause that no one—not even the censors—could question the total respectability of the play” (“Edward Bernays,” Biography). ... Bernays had made his unofficial debut into the field of public relations. ... Bernays designed a media blitz with the intention of capturing America’s attention and persuading them to buy tickets. ... The dancers were already scheduled for a second tour (“Edward L.
Approximate Word count = 1132
Approximate Pages = 4.5
(250 words per page double spaced)
|
|
|
|
|
|