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What Catches Your Eye? Many young men and women are steady trying to keep in style, as well as the middle-aged. Trying to keep in style is fuel to the advertiser’s fire; they use many things that appeal to people to sell their product: celebrities, colors, cars, the male or female body, or statistics. Marshall McLuhan, once a media philosopher wrote, “the continuous pressure is to create ads more and more in the image of audience motives and desires.” Jib Fowles saw this man as one who recognized the nature of effective advertisements and based his main thesis on McLuhan’s words. Jib Fowles believes, “advertisement communicates by making use of a specially selected image,” in other words, by showing celebrities wearing stylish name brand clothing and or attractive, renown people that the average man or woman would like to imitate. In the magazine entitled “Ebony,” two specific ads portray two good-looking people with astounding hair. In one ad, there’s a clean-cut African-American male and in the other, a divine African-American female. In each ad two appeals show, prominence and the most eye catching appeal, attention. Based on the appeals I found in the ads, the advertisers see their audience as those that need attention and feel the need to stand out among other individuals. In both ads, the advertisers use the color red as symbol of aggression or power, which shouts out prominence. In the male ad, the advertisers used the word Duke as the title of their product: Duke being a nobleman with the highest hereditary rank, in other words, prominence.
Approximate Word count = 1048
Approximate Pages = 4.2
(250 words per page double spaced)
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