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Peters and Brownes Group (Western Australia)
Peters and Brownes Group of Western Australia was mainly concentrated on the ice cream manufacturing business and related dairy manufacturing businesses such as milk and cheese in Western Australia (WA). ...
Beside this goal, there were some other driving factors of Peters and Brownes Group to initiate a technological change. ... Another reason that company initiated a technological change was the market size of the Western Australia. The market size of the Western Australia was very small and the globalization of industry allowed international companies enter the WA market. ...
Based on these driving factors, Peters and Brownes Group adopted some new technologies. ...
There were five different forms of technology that were used by the Peters and Brownes Group. ... By using these technologies, Peters and Brownes group became stronger in domestic market. ... This factor shortened the life cycle of ice cream products so that gave the Peters and Brownes Group a competitive advantage on domestic and foreign market. ... During 1996, Peters and Brownes Group opened the first “ Connoisseur” ice cream parlour in Korea.
Approximate Word count = 843
Approximate Pages = 3.4
(250 words per page double spaced)
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