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	Media XTV case study
	XTV Case Study 1) a) There are a number of different ways in which this set-top box is different from what has gone before. ... each night) and you do not turn on the TV to watch it one night, the XTV box will record the programme for you. b) XTV will have a major impact on advertising on TV. Due to XTV’s abilities to ‘learn’ our viewing habits, it can also personalise adverts to specific areas. For example, at the moment the same adverts are broadcast to the entire country on BBC1, but with the XTV box, it is possible for hundreds of different sets of adverts to be broadcast to hundreds of different places in the country, and so therefore, London would not receive the same adverts as Birmingham etc. Approximate Word count = 522 Approximate Pages = 2.1 (250 words per page double spaced)

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