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... Results
Conclusion : Limits and prospects
„N Choice of the topic:
„« Importance of the quality in restaurants products;
„« The quality as a new concept of a good management;
„« The quality as the best way for American products to satisfy the consumer;
„N Choice of McDonalds:
„« Restaurants and their importance for tourists in Agadir;
„« McDonalds Agadir is the eighth restaurant of the chain in Morocco;
„« To verify rumours about the quality in these restaurants;
„« The adaptation of the Moroccan consumer to the American fast food concept. ...
Conclusion:
„« The working conditions seem satisfactory;
„« The standards of quality are well defined and respected;
„« The personnel isnt motivated enough but it respects all directing work;
„« The concept of cleanliness is privileged.
- Questionnaire distributed near 79 people on the McDonalds, on the ENCG and the students residence;
Results and comments:
„N Quality of the products :
Plus of 58% of the customers find that the quality of the products is good. ...
„N General satisfaction
75% of the customers are satisfied overall of quality at McDonalds. ...
„« slow Service
„« Personal: non pleasant, non qualified, Derangement of the customers men should not clean the toilets of women
„« No Diversity: no variety of products, no completed menus
„« high Price: for the students (even with the cards MC Student) and the middle class
„« No regional publicity
„« McDRIVE: Expensive ,Traffic , too much waiting, no pleasant personnel
„« Advertisements in foreign language
„« Site: miss safety and far
„« no partnership with schools
However many suggestions are to be taken into account in the optics of a better satisfaction of the customers:
Ć More interest for animation and the park children.
Approximate Word count = 878
Approximate Pages = 3.5
(250 words per page double spaced)
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