commodity fetishism
Marxs theory of fetishism explains the relationship between commodities and their owners. ... Fetishism, from what I understand it to be, is the notion of giving an object human attributes or abilities. ... The object is what is usually known as a commodity. ... However, anybody can produce a valuable good, but it doesn’t necessarily make that object a commodity (331). ... This is also what Marx calls the mystification of a commodity (331). ... “The mystical character of the commodity does not therefore arise from its use-value” (331). ... “…this fetishism of the world of commodities arises from the peculiar social character of the labour which produces them” (332).