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Rising Usefulness of Television

Introduction

Debate on the influence of TV violence on the development children has been reignited over the past few years by the rising number of murders and other crimes of violence committed by junior high school children and discussions on the introduction of a V-chip system.
Certainly, questions of the influence of TV on todays children cannot be dismissed entirely, in view of their constant exposure to television and video games from early childhood. ...
*1 "Survey on Japanese and Television", March, 1995

"Independent" Viewing on the Decline
Regarding when TV is watched, 61% of junior and senior high school students watch "mostly at fixed times" and 53%, "only when there is a program I want to see", both showing a decline from the 1986 survey. ...

Figure 2 Necessity of Television

Increasing Necessity of TV
There has been a gradual rise in the sense of the necessity of TV throughout the three surveys. ...
Considering the rising necessity of TV and high evaluation of TVs effectiveness, as mentioned above, the importance of TV for todays junior and senior high school students is greater than it was in the 1986 survey. ...

TV, a Basic Necessity of Daily Life
The mass medium most accessed by Japanese junior and senior high school students daily is the television, with 92% selecting "almost every day", followed by newspapers, (54% "almost every day"); and CD (47%, "almost every day"). ...
The usefulness of media was classified into three main areas; "to know whats happening in the world", "to relax and enjoy" and "to learn more and cultivate myself", with one more area added, "to keep up with conversation with friends. ... Television ranks top in each area, indicating that junior and senior high school students place a greater weight on TV as a source of information, compared with other media. ... Table 1 Comparison of Media Usefulness
To know whats happening in the world To relax and enjoy To learn more and cultivate myself To keep up with conversation with friends
1st place TV 85% TV 45 TV 45 TV 51
2nd place Newspapers 9 CD

(including cassette tapes and MD)
24 Newspapers 25 Weekly/monthly magazines 21
3rd place CD

(including cassette tapes and MD)
1 Comic books 9 Books

(excluding comic books and school text books)
18 Telephone

(including mobile and PHS)
15

Interests of todays Japanese junior and senior high school students range widely from "association with friends" (50%), "music" (43%), and "improvement of school record and entrance examinations"(41%), to "personal adornment" and fashions"(36%), and "my future" (34%). ... With a combined total of 18%, such students are in the minority but this indicates that the number of junior and senior high school students who are distressed about human relationships and worried about their future in familiar environments such as school and home is steadily rising. ... Parents of the TV generation tend to accept both plus and minus aspects of television and do not look at only bad effects of TV, which was once a leading trend. ...
In order to grasp the childs relationship with TV, it is also vital to consider the influence of their parents views on television. Especially, in view of the fact that parents of the TV generation will continue to increase in the future, our immediate subject of study is to understand the attitudes of these parents toward the mass media, access to information and society as a whole, in order to delve comprehensively into childrens views on television.


Approximate Word count = 4064
Approximate Pages = 16.3
(250 words per page double spaced)

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