Marketing of Services
What are Services? ... Since then there are no clear definitions what services are? ... There are no pure goods and also there are no pure services. ... According to Whiteman services mean: • Transport – both goods and passengers, buy bus, rail, air and sea but excluding private motoring; • Communication – postal and telephone services; • Distributive trades – wholesale and retail distribution; insurance, banking, finance and business services; • Professional and scientific services – mainly health and education services; • Miscellaneous services – including cinemas, sports, hotels and restaurants; • Public administration and defense – the military and most of the civil service Definitions There are many definitions on services but so far we do not have pure definition of what service is.