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	LA GEAR
	Situation Analysis LA gear has been the dominant force for the consumer looking to wear the more fashionable footwear for two decades. ... LA Gear’s main intent is to develop fashionable athletic footwear that stimulates the interest of all age groups and genders. ... Market SummaryMarket Demographics The profile for LA Gear customers consist of the following geographic, demographic, and behavior factors Geographic · Immediate geographic target is the entire Southern region · Female gender in this region have continued to remain loyal customers · Targeted population are in the age group of 18-34 Demographic · 17%: 10% female: male. Approximate Word count = 465 Approximate Pages = 1.9 (250 words per page double spaced)

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