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There has been much debate about what effect commercially driven broadcasting in Britain is having on programming content. Reith warned those involved in the television business that by allowing commercially driven broadcasting to rise, would lead to deterioration of programming content. ... So, we look at then what it means to be commercial perhaps, and to understand whether commercial media, which includes radio, has in some ways evolved and been criticised for its entertainment orientated programming schedule, yet argument being provided for commercial television and the fact that choice has furthered and helped to progress broadcasting.
So, what is commercial broadcasting, and how has it been subject to debate? Commercial broadcasting can be described as ‘broadcasting that is funded by advertising revenue,’ the additional notion that for some (BskyB in particular), a subscription is charged to customers to view the television. ... But it is difficult to what is and what isn’t commercial broadcasting, when you compare ITV and channel 4 to the likes of channel 5 and sky television in particular, sky 1. Channel 5 has a small budget to which has to finance itself, so programmes are of imported material from foreign countries such as America, where they buy the rights to programmes which would be cheaper to produce then their own. ... Channel 4 as well has shown signs that it transcends the traditional view of imported and cheap quality programming. The aims and objectives of channel 4, which set by the Annan committee was to provide and educational programming content and also help appeal to and represent minority groups, especially those in the ethnic division helping to facilitate multiculturalism in Britain. ... Hollyoaks, Friends, T4, which shows mainly teen type shows, and the new digital channel, which has been, titled ‘E4,’ all cater for predominantly youth orientated tastes.
Approximate Word count = 1488
Approximate Pages = 6
(250 words per page double spaced)
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