oh yeah levis
... Our market-leading apparel products are sold under the Levis®, Dockers® and Levi Strauss Signature™ brands. In 1873, Levi Strauss and Nevada tailor Jacob Davis patented the process of putting rivets in pants for strength, and the worlds first jeans — Levis® jeans — were born. Today, the Levis® trademark is one of the most recognized in the world and is registered in more than 160 countries. ... Levis Strauss is a worldwide corporation organized into three geographic divisions: To conceive Levi S Engineered, the mark questioned its network of early adopters to include/understand what was connected today out of vestimentary matter.