Communications
Friends and Sales, Interchangeable according to The Sales Bible Introduction/Thesis: Sales is a general term that could be defined as activities involved in selling goods or services. The Sales Bible, written by Jeffrey H. Gitomer, formulates his ideas on everything involved in generating and completing a sale. Including searching for prospective customers to satisfaction calls after sales are completed. The sales guide is broken down into many books, such as “The book of Secrets,” and “The Book of WOW.” This book is quite effective in teaching effective sales techniques. There are many strengths and positive points included in The Sales Bible. The book is written very effectively, easy to understand vocabulary, and often use of various letter size to keep attention. The author wrote this book from a collaboration of years and years of being a salesman. The ideas represented in The Sales Bible come from experience with people, as opposed to knowledge from textbooks. The book is quite helpful for many reasons. One being the fact that many of the techniques are accompanied by a real-life situation in which the methods were used. Summary: Initially, the book begins with the “39.5 Rules of Sales Success.” () Some of these rules are as follows: 1. Establish and maintain a positive attitude… 2. Believe in yourself… 3. Set and achieve goals. Make a plan… [All the way up to] 38. Do it passionately… 39. Be memorable… (Gitomer 24-27). One main concept in the book is named “Aha”. This word stands for attitude, humor, and action. A salespersons attitude must be positive in order to succeed. In the book, Gitomer explains that a “positive attitude is not just a thought process; it’s a discipline and a commitment.” (29) Humor is important because it allows customers to feel more comfortable with you. Action represents exactly what it means. Waking up in the morning and working your heart out. “Doing more than anyone else you know” (Gitomer 29). Throughout the books, there are several checklists, consisting of yes or no statements that show your salesperson traits. If the checklist does not turn out good, the rest of the chapter allows the reader to resolve that particular problem.