Organisations and their environments a case study approach
... By maintaining an innovative and aggressive pricing approach, the future for Sun Microsystems looks bright! ... In addition, this report highlights some of the approaches that Sun Microsystems (from hereon referred to as ‘Sun’) has followed to combat the problems faced as well as recommendations of courses of actions to reinforce Sun’s approach. ... In the case of Sun, the culture of consumers in the computer market has shifted away from Sun systems running the traditional UNIX systems in favour for Intel and IBM systems running the hybrid Linux or the popular Microsoft packages (Tam 2003). ... Competitors It has been noted (Robbins 2000, p 107) that, “All organisations, even monopolies, have one or more competitors”. ... ORGANISATIONS PROBLEM RESOLUTION APPROACH Aware that its company was struggling in its fight for a market share (Tam 2003), Sun implemented a number of strategies to boost performance for the future periods. ... It is apparent that Sun has adopted this approach by closing a deal with SuSE Linux (Sun 2003).