Gender Socialization in Media
What Does the Media Teach Us About Gender? Introduction In Sociology: Understanding a Diverse Society, socialization is defined as “the process by which social expectations are taught and learned. ... 353) Through gender socialization, men and women learn the expectations society associates with their sex. This is accomplished heavily through mass media (i. ... televisions, radios, advertisements) and can influence or even define our perception of ourselves within our particular gender. Our views of roles, appearance and relationships with members of the opposite sex are affected by what we see, hear and read in the media. Here, we will focus on sexuality in magazine advertisements and discuss the implications for the reader, it’s role in socialization and how the depictions of the sexuality of men and women can have a negative affect on a reader’s lifestyle. ... Conclusion Based upon the results, one is able to make a number of conclusions on the implications for the reader and how society associates views on gender sexuality in the media.