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Price We base our new pricing on several factors. The minimum price set is 25% mark-up on our unit costs. We also consider our product positioning. Our products are positioned to be of high quality, and it is not appropriate to price it too low. Considering for the additional features, qualities and heavy marketing, we add another 10% markup. We also considered that demand for quality products at Merica are price inelastic. Conversely, demand is price elastic at Sereno. The new price, starting year 3, would be $10.50 for each area in Merica, and P80 in Sereno. Appendix 1 shows our marketing forecasts Promotion Establish brand identity of our products an important source of differentiation, and we aim to establish solidly our brands in the market. Through aggressive brand positioning and advertising, we aim to increase the value that consumers perceive in our products.
Approximate Word count = 530
Approximate Pages = 2.1
(250 words per page double spaced)
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