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... In 1978 Ben Cohen and Jerry Greenfield founded B&J’s in Vermont. ... Ben & Jerry’s Homemade (B&J’s) must find new ways of creating value for its shareholders, and the company must decide which, if any, of the several takeover offers it should accept while keeping in mind the company’s social orientation. ... Based on the comparatively low amount of market capitalization, the consistent underperformance of the stock when compared to the industry portfolio, the low ROE despite increased sales, increased net income, and a 45% market share, Ben & Jerry’s Homemade would do the investors a big favor if it accepted Unilever’s bid for $36 a share.
Approximate Word count = 790 Approximate Pages = 3.2 (250 words per page double spaced)
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