strategy of fedex
FedEx What is FedEx’s strategy for competiting overnight delivery market? According to the case study, FedEx knew that if he want to competing with other big companies, they must do something that other companies do not have. ... Therefore, the first thing FedEx did was to cut cost to improve customer services due to the competition with other big companies in order to reduce the speed for delivery and well-managed logistics operation to reduce the order cycle and thus create a positive effect on cash flow. So, how to make FedEx to achieve the above goal that can make competitive advantage?