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Sales promotion defined
A sales promotion is an activity intended to stimulate purchases by adding an
incentive to the inherent features of the product or service offered.
Most sales promotions have a specific duration. They produce results quickly, but
once the promotional period is over, those incentive-induced sales tend to taper
off. A properly designed sequence of sales promotions can accomplish several
marketing objectives:
Encourage an initial purchase. ...
In some professions, sales promotions are rare — you hardly ever see a lawyer
offer a two-for-one price on divorces, for example. But sales promotions are
becoming more common, even in service professions. ...
Integrating promotions into a marketing plan
Sales promotions dont take place in a vacuum. ... As with any marketing effort, a sales promotion program
follows a specific path: You set objectives, choose strategies, develop tactics and
execute them. ... Unlike
most sales promotions, loyalty-reward programs can be open-ended in their
duration. ... Were accustomed to thinking of sales
promotions as part of the retail environment. ...
Components of a sales promotion
A successful sales promotion requires detailed planning. ... Like any business activity, you expect a return on
investment in your sales promotion. Every promotion has costs associated with it.
Even a simple coffee card promotion incurs costs, from the printing of the cards
to the lost sales dollars when the user collects a free cappuccino.
Approximate Word count = 1025
Approximate Pages = 4.1
(250 words per page double spaced)
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