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Summary
”Euro Style” will be the premier, high-energy, themed dance and nightclub in Richmond, Virginia. ... We exspect to bring a variety of customers to our club by playing a variety of todays hit music and having theme nights of various cultures each weekend playing their language music periodically and serving speciality drinks from that country . ...
· To exceed $3 million in annual sales by the third year of plan implementation. ... Distinctive design features -- The Nightclub will be characterized by the elaborate dance club situated in a spectator setting which comfortably accommodates 150 guests. ... Gaming -- The Nightclub will provide several interactive style video games and pool tables to provide for both additional entertainment and revenue. ... Exceptional service -- In order to reach and maintain a unique image of quality, “Euro Style” will provide attentive and friendly service through our involvement along with suitable amout of personnel to customers, and will also invest in the training of its employees. ... Distinctive design features – Eruro Style will be characterized by the elaborate dance club situated in a spectator setting which comfortably accommodates 550 guests. ... Gaming -- The Nightclub will provide several interactive style video games and pool tables to provide for both additional entertainment and revenue. ... Exceptional service -- In order to reach and maintain a unique image of quality, “Euro Style” will provide attentive and friendly service through our involvement along with suitable amout of personnel to customers, and will also invest in the training of its employees. ... The proposed venue will provide a local solution to the lack of social atmosphere and live sports venues geared primarily toward the 21-35 age group in the Richmond area and will help keep late night entertainment expenditures within the localized region. ... Upgrade $25,000
Audio/Lighting Lease Payment $2,750
Bar Equipment $9,500
Bar Supply $5,500
Cash Reserves $125,000
Exterior Signage $15,000
Fees and Permits $35,000
FFE $75,000
Impact Fees $7,500
Initial Marketing $22,500
Interior Refit $45,000
Kitchen Upgrade $12,500
Legal $7,500
Opening Salaries Deposits $25,000
Paper Products $2,500
Point of Sales Systems $35,000
Restroom Upgrade $35,000
Total Start-up Expenses $485,250
Start-up Assets Needed
Cash Balance on Starting Date
Start-up Inventory $7,500
Other Current Assets $0
Total Current Assets $82,500
Long-term Assets $0
Total Assets $82,500
Total Requirements $567,750
Funding
Investment
Investor 1 $250,000
Investor 2 $250,000
Other $67,750
Total Investment $567,750
Current Liabilities
Accounts Payable $0
Current Borrowing $0
Other Current Liabilities $0
Current Liabilities $0
Long-term Liabilities $0
Total Liabilities $0
Loss at Start-up ($485,250)
Total Capital $82,500
Total Capital and Liabilities $82,500
Marketing and Competition
The concept and management of Euro Style has been well received, and has been offered key placement at the soon to be rebuilt 6th Street Marketplace development. ... The dance club and bar will accommodate 550 people. With Richmond’s rapidly growing population, the variety of the European clubs from across the country would create mass appeal for all of Euro Style customers. ... It will serve the need for a true “New York” style nightclub in Richmond. ...
We see Euro Style as appealing to three major market segments. Fortunately, the long, late night hours of operation help the Nightclub lend itself to multiple segment appeal. ... Euro Style will appeal to this category by switching the tempo and entertainment to be more appealing to adults as it gets later into the evening. ... Through word of mouth, Euro Style expects realize an increase of five percent annually from this segment. ... We plan to reach these people through direct marketing to local hotel patrons. ... Our future plan is to publish a simple website in order to create awareness to any traveler who wants to take an advanced look at the club before their visit.
The following chart and table outline the target market segments for Euro Style, and include annual growth projections. ...
Wednesday through Saturday
Capacity: 300
Wednesday College Night ($1 beers)
-This nightclub appeals to a college crowd seeking cheap drinks.
-The club is known for being dingy and dirty. ...
Monday through Sunday
Capacity: 400
Thursday College/Ladies Nights
-This club appeals to 25-35 year olds. ...
-Dancing is pushed to the back of the club. ...
-This club is known for its older, dressed up crowd and cramped space.
Approximate Word count = 3599
Approximate Pages = 14.4
(250 words per page double spaced)
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