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Johnson Johnson Case Analysis

     A brief history of Johnson & Johnson begins with two brothers, James and Edward Mead who founded their medical products company in 1885 in New Brunswick, NJ. ... In 1959, Johnson & Johnson bought McNeil Labs, which launched Tylenol (acetaminophen) as an over the counter drug the next year. ... In 1997, Johnson & Johnson bought the over the counter rights to Motrin from Pharmacia (now Pfizer). ... Johnson & Sons skin care business, including the Aveeno line. Johnson & Johnson also bought biotechnology firm Centocur. ...
     Johnson & Johnson has operating companies in over fifty countries, including: United States, Canada, Europe, Asia/Pacific, Africa, and Latin America. The industries Johnson & Johnson operates in are Pharmaceuticals, Medical, Consumer Goods, and selected Subsidiaries (Hoovers, 2004).
     At Johnson & Johnson there is no mission statement, instead, for more than sixty years, a simple, one-page document - Our Credo - has guided their actions in fulfilling responsibilities to customers, employees, the community and stockholders. ... The Johnson & Johnson "Our Credo" is stated below: (jnj, 2004)
     





     

Our Credo
We believe our first responsibility is to the doctors, nurses and patients,
to mothers and fathers and all others who use our products and services.


Approximate Word count = 839
Approximate Pages = 3.4
(250 words per page double spaced)
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