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The origin of Popular can be traced back to 1924 when the father of the present Chairman started a sole proprietorship to engage in the import and distribution of Chinese books and magazines under the trade name of Popular Book. It commenced publishing activities in Hong Kong and in Malaysia to further its regional expansion strategy. In 1993, Popular started a franchise scheme, whereby it provides expertise in the areas of retail management and merchandising to help the franchisees set up and operate bookshops. The Group carries out publishing activities through subsidiaries operating in Hong Kong and Canada. Its bookstore operations currently has a network of 78 bookstores in Singapore and Malaysia making it one of the largest bookstore chains in these countries. It has a network of 9 franchise outlets spanning Singapore, Malaysia, Hong Kong and Canada. The Company was incorporated in Singapore on 5 October 1996 as an exempt private company under the name of Popular Hldgs Pte Ltd. On 11 April 1997, the Company was converted into a public limited company and changed its name accordingly. The principal activity of the Company is that of investment holding. The origin of Popular can be traced back to 1924 when the father of the present Chairman started a sole proprietorship to engage in the import and distribution of Chinese books and magazines under the trade name of Popular Book. It commenced publishing activities in Hong Kong and in Malaysia to further its regional expansion strategy. In 1993, Popular started a franchise scheme, whereby it provides expertise in the areas of retail management and merchandising to help the franchisees set up and operate bookshops.
Approximate Word count = 1092
Approximate Pages = 4.4
(250 words per page double spaced)
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