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IKEA
IKEA (http://www.ikea. ... Ingvar Kamprad founded IKEA in 1943.
Inspirational leadership
IKEA founder Ingvar Kamprad exhibited leadership by challenging the existing practices of traditional Swedish furniture retailers. His "A furniture dealers testament" (in Torekull, 1998) explains the IKEA way to all employees and, as the title implies, inspires a near religious adherence to these practices.
Motivational organisational culture
The aim of IKEA is to eliminate excessive levels of management with a very flat organisation. ... Open management characterizes IKEA. ... " IKEA offers immediate satisfaction and a pleasurable shopping experience. ... IKEA works with the Forest Stewardship Council and uses only wood from sustainable sources.
Approximate Word count = 1001
Approximate Pages = 4
(250 words per page double spaced)
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