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Introductory Assessment
Peak Roofing Company, one of the largest, independent roofing materials suppliers in the greater Montreal region operates in a highly competitive industry, faced with low margins, and where profitability is directly related to volumes. The expansion of the Montreal market and concentration on re-roofing (less cyclical), accompanied with the company’s strategy to maintain a loyal customer base and consistently high profit margins have contributed to the high rate of growth. It also suggests that the company faces risk from the changing environment. The company would have to maintain a competitive edge by providing a better service for a reasonable price.
The fact that the company has consistently experienced a double digit growth over the past 15 years shows that it has a strong management.
Approximate Word count = 557
Approximate Pages = 2.2
(250 words per page double spaced)
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