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Magazine advertisements

The advertisement that I saw interesting was one for the Platinum Delta SkyMiles Business Credit Card by American Express. The visuals that the picture had were very persuasive as I expected. The main focus of the Ad is a man in running motion in the center of the paper. His body is divided into two separate environments. The first seems to be his working life, or the life he is trying to get away from. The second environment is a tropical beach that he is trying to escape to and relax. There is also a quote in the middle of the picture that says, “FOR ONCE, WOULDN’T IT BE NICE TO HURRY BACK TO A VACATION?” What this ads main goal is obviously to get you to buy their credit card. American Express is trying to make the consumer believe that if they buy this credit card that they will basically get a free vacation; that this card will get you anywhere you want to go and will get you there in no time at all.


Approximate Word count = 621
Approximate Pages = 2.5
(250 words per page double spaced)
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Analysis of the rhetoric of a magazine

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