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Case Study #2
Fallon Worldwide Inc.
MGT550
February 9, 2004
Overview
Fallon Worldwide Inc. ... Therefore, in an effort to build on their vision of expanding globally Fallon’s mission was to strategically place operations in key economic regions around the world. ...
SWOT Analysis
Strengths
· Well-developed corporate strategy. ...
· Lines of business correspond with surrounding markets.
· Proper analysis of target markets-bridges gaps by offering a local touch. ...
· Gain synergies throughout organization by leveraging business units. ...
Problem Statement
Based on the facts presented in the case it is very important for Fallon marketers to “think globally but act locally” as it pertains to their international markets. ... While I see no prominent problems that Fallon has a potential problem may be that without the proper management of their clients accounts, the clients brand could become diluted in the market. ... Therefore, it is pertinent that Fallon would respond to their clients’ needs by being responsive to the changes that have occurred within the global marketplace so that they may serve them more efficiently.
Approximate Word count = 757
Approximate Pages = 3
(250 words per page double spaced)
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