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... One of the entrepreneurs who had made an impact in both Singapore’s economy and society is Aw Boon Haw, a founder of Tiger Balm. ...
Boon Haw and his brother Boon Par inherited their father’s business and migrated to Singapore to expand the business. ... Boon Haw later built Haw Par Villa as a lavish residence for his beloved brother Boon Par. ...
Background
Haw Par Villa which is located along Pasir Panjang Road, was established in 1937 as the private residence of the Aw brothers who founded Tiger Balm. Boon Haw added many statues and tableaux with great attention paid to historical and proverbial accuracy. ... Therefore, Haw Par Villa was not just a recreation place for people that time, but it also served as a function to market Tiger Balm to the park’s visitors. ...
In 2001, after Haw Par Villa Dragon World failed to be commercially viable, the theme park attractions were removed and entry to the park was free once more.
Haw Par Villa’s Main Messages and whether they are effective
Aw Boon Haw built Haw Par Villa for 3 main reasons. ... According to his daughter, Sally Aw, “[Boon Haw] wanted people to come to the garden to come and enjoy themselves, and that’s why it has always been free of charge. ... Thus he built Haw Par Villa to impart knowledge of Chinese history and folklore to them.
Thirdly, Haw Par Villa also played a vital promotional tool for Tiger Balm and other products of the Aw brothers’ company.
During its heyday, without much competition from other attractions, Haw Par Villa was a popular destination for many Chinese families on family outings. ...
However, today Haw Par Villa has a decidedly limited appeal to Singaporeans. Its conversion into a theme park in 1990 meant that Aw Boon Haw’s goals for his gardens were abandoned in favor of rampant commercialization.
Approximate Word count = 1504
Approximate Pages = 6
(250 words per page double spaced)
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