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... Strategy aiming at the final consumer use on the common question how one can lower costs, increase sales and Effizienzen and reach another strong customer loyalty moreover just in such a situation thinks one with a cooperative one to have found an answer: Efficient consumer Response (ECR).
The author follows up the aim with this studies work of giving the reader a summary of the approaches, methods and base strategies of ECR and deriving the chances arising from him for industry and trade. ...
At first framework conditions, aims, methods and prerequisites of ECR shall be explained. After this the marketing, and the logistics side are described by ECR both in which the explanations of the latter stronger fall into the weight. In chapter 5 they are looking and quantifying summarizing the chances for industry and trade in the context of ECR. A critical analysis of the ECR topic in conclusion is carried out in the result.
2 ECR bases
The necessity shall be clarified for a reorientation of industry and trade and a complete summary given to the basic ECR conception in the following now. ... Here the strategies, methods and concepts of ECR exactly start to show among other things new potentials for the increase and cost reduction.
Approximate Word count = 963
Approximate Pages = 3.9
(250 words per page double spaced)
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