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Running head: SCANNING THE ENVIRONMENT
The Vermont Teddy Bear Co. ... Consequences of scanning include developing an understanding of the effects of change on organizations, assisting in forecasting, and bringing expectations of change to bear on decision making. ...
External Factor Analysis Summary - Vermont Teddy Bear Company
External Factors Weight Rating Weighted score Comments
Opportunities
Savings in materials from overseas . ... 13
Internal Factor Analysis Summary- Vermont Teddy Bear Company
Internal Factors
Strengths Weight Rating Weighted Score Comments
New Factory . ...
Refocus on Bear Gram . ... 215
As The Vermont Teddy Bear Co. ... The Bear Grams concept was the basis for the companys success. The Vermont Teddy Bear Company (VTBC) tried to modify their business by relying on retail sales. This strategy failed, as customers continued to utilize the Bear Gram from retail stores. The company must stay focused on Bear Grams. ... The Walt Disney Pooh-Gram concept was exceptionally similar to Bear-Grams in name and logo. ... Small Village Teddy Bear Common was an innovative way to reinvent the bear selling process. VTBC made old-fashioned, jointed teddy bears ranging from 11 to 72 inches tall, in 6 standard color selections giving them production and service options to offer to customers. ... Vermont Teddy Bear employees were known as the "Bear People", a term that expressed managements appreciation and respect for their dedication (Wheelan, T & Hunger, J. ... The greatest company error was changing their name to ¡§The Great American Teddy Bear Co. ... This attempt caused customer confusion thus allowing Disney to enter the personalized teddy bear gift market. The confusion contributed to a decrease in Bear-Gram sales.
Approximate Word count = 1548
Approximate Pages = 6.2
(250 words per page double spaced)
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