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Why Pace Sterling should not sponsor the tournament
1) Pace’s company culture is not aligned with that of the venue’s culture. A successful sponsorship needs to have the event, or sponsored organization’s core values reinforce Pace Sterling’s core values. ...
3) Pace will be guilty by association
4) Pace employees or executive who have membership at Dover Hill will receive scrutiny from WRO
5) If the”pro” sponsorship group (team 9) talks about tv coverage benefits… we can mention that: Tv networks receive their broadcasting licence from Congress for free use of public airways as a public trust. ... "
Anticipating what Team 9 might mention as to why Pace should sponsor the event
1) Sponsorship program reaches far and beyond naming rights. These events provide a plethora of opportunities for marketing, public relations, client customer relations, corporate social responsibility and staff integration
i) provides general awareness
ii) If Pace has branches.
Approximate Word count = 636
Approximate Pages = 2.5
(250 words per page double spaced)
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