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Macro Environment of the Nike Corporation
Nike is one of the greatest companies in the United States of America. ... Today Nike is the largest seller and producer of athletic footwear and athletic apparel in the world. Nike is a multinational corporation with local departments all over the world and headquarters in Beaverton, Oregon. NIKE, Inc. ... NIKE also markets shoes designed for outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking and other athletic and recreational uses. NIKE sells active sports apparel that covers most of these categories, athletically inspired lifestyle apparel and others. It is impossible to escape the well recognizable Nike swoosh or its not less recognizable “Just Do It” slogan. But before all this success and fame the Nike Corporation, brand and finances had to be built. In fact, one of the most important factors that Nike was taking in consideration was the micro and the macro environment. ... Nike is one of the few corporations that was able to perfectly adjust and accommodate its products with the target markets.
Years after its establishment the Nike Corporation had become one of the most successful international companies. This transition from a national to an international company made the macro environment very crucial. We can divide the macro environment into five parts that are: the natural, the technological, the social, the political, and the economical. ... And last but not least, the socio-cultural factor holds its importance from the nature of the company itself, Nike was supposed to satisfy all its customers regardless of their cultural background.
Approximate Word count = 1223
Approximate Pages = 4.9
(250 words per page double spaced)
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