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Dell Online
(HBS 9-598-116)
Questions:
1. How would you judge Dell’s Online Success?
As Internet is a natural extension of Dell’s direct business model –“the ultimate direct medium for the next generation for the direct model that Dell had pioneered. ... As a result, By sale online, Dell can take the Internet more advantages of the Internet opportunity greatly than other competitors.
Dell’s Online success derived from following aspects:
1) The sales model – Dell Direct could be easily implemented by using Internet website. ...
3) Base on the knowledge database and support section they establish on the website, Dell can communicate with the customers more efficiently than before. ... What advantages does Dell derive from its Online Success? ...
1) Dell was able to accurately forecast demand based on marketing communication efforts
2) Made-on-order could be produced more efficiently
3) As Dell online could provide a platform to customers tailor what they want, it could attract more customers who have vary demands than do in traditional way and increase the satisfaction.
Approximate Word count = 767
Approximate Pages = 3.1
(250 words per page double spaced)
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