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majority of customers have already been solicited or when a mass mailing strategy is already in place. PROC UNIVARIATE DATA=VARIABLE_SELECTION; VAR RISK_SCR; TITLE ‘Analysis of Risk Score? RUN; Data Collection & Screening While waiting for the results of the test mailing is an ideal time to collect the data on the independent variables. These values will either be purchased or be found in your data warehouse. Experience and knowledge of your customer base and product is invaluable here (e.g. don’t sell refrigerators to people North of 60?). Don’t ignore experience with similar products and the input of others. Analysis of Risk Score The UNIVARIATE Procedure Variable: RISK_SCR (RISK_SCR) Moments N 10000 Sum Weights 10000 Mean 624.6158 Sum Observations 6246158 Std Deviation 60.47539 Variance 3657.27292 Skewness -0.1341447 Kurtosis 1.14597041 Table 1 gives a listing of the data we collected for our example.
Approximate Word count = 443
Approximate Pages = 1.8
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