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MS33B: BUSINESS STRATEGY AND POLICY
ZAP and the Electric Vehicle Industry
Background: J. ... Starr founded ZAP Power Systems in 1994 and sold electric vehicles, they are now faced with increasing competition
Zap’s Strategy: positioned as an overall provider of premier EV products, focus on aggressive sales activity, emphasis on R&D. ... ZAP Europa- in association with Motivity
v Acquisitions – Electric Motorbike Inc.
v Internal development/ Research & Development
v Management expertise
v One of 3 leading companies in industry
Weaknesses
v Broad product line
v Distribution-more dealers needed
Opportunities
v Regulations
v Unsolicited product exposure
v Increase in oil prices, congestion problems
v Converting old railways to bike trails
v Acquisition, horizontal integration
v Improved battery technology
Threats
v Substitutes
v Rivals
INDUSTRY ANALYSIS
1.
Approximate Word count = 471
Approximate Pages = 1.9
(250 words per page double spaced)
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