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Haier
Hello everyone, today I will introduce to you a Chinese company: Haier. Haier is the largest consumer appliance maker in China, regarded as the "GE of China. ... However, Haier, is determined to change this image and is succeeding.
1 General introduction
Haier was founded in 1984 and initially produced only household refrigerators. ... Haier now manufactures a wide range of household electrical appliances in 96 categories with 15,100 specifications and exports products to more than 160 countries. Just several days ago, Haier was placed second on the list of the global white goods manufacturers, which is issued by the famous global strategy investigation company ¡°Euromonitor¡±. And on another list of sales, Haier was placed fourth among the global household electrical appliances manufacturers.
Haiers development over the past 19 years can be summarized in the following figures:
In 1997, a list of the world fastest-growing household electric appliance manufacturers was published by an American journal Household Electric Appliances; Haier ranked first, exceeding GE and Siemens.
Since 1984, Haier has maintained a high growth speed under fierce market competition. ... In the following part, we will tell you the growth way of Haier.
2 the Haier way
From a small company on the verge of bankruptcy to the second of the global white goods manufacturers, Haier has passed through 3 periods. ...
3) Going multinational (since 1998) With the aim of building an international brand name, Haier now has 62 distributors and more than 30,000 outlets around the world. ... Zhang Ruimin, the chairman and CEO of the Haier group, is a typical model. ...
Everybody says, without Zhang Ruimin, there would have been no todays Haier. Zhang Ruimin says, without the States reform and opening up policy, there would not have been the common striving of all Haier people, and there would not have been todays Haier. ...
On December 26, 1984, 35-year-old Zhang Ruimin, in the capacity of deputy manager of the original household appliance company in Qingdao City, was appointed director of the Haier. ...
As we had say at the beginning: Haier is regarded as the ¡°GE¡± of China, Zhang has learned a lot from Jack Welch, like the famous 6 sigma, according to the domestic situation, he has also created his own method of management: the TQC (total quality control) management.
TQC management is practiced at Haier. ... ¡± In 1995 Haier¡¯s TQC management was awarded the National Management Innovation Advance Prize of China Enterprise Confederation. TQC management has attracted large attention in the Chinese business world and seen as one of the key factors of Haier¡¯s success.
Approximate Word count = 2138
Approximate Pages = 8.6
(250 words per page double spaced)
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