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	Kenneth Burke and Rhetoric
	Thomas Mclean Rhetorical Theory Kenneth Burke defines rhetoric as the "use of words by human agents to form attitudes or to induce actions in other human agents," and "the use of language as a symbolic means of inducing cooperation in beings that respond to symbols. ... First, rhetoric is seen as a subset of a larger category, symbolic action. Second, persuasion is central to Burkes view of rhetoric. ... Because speakers gain mutual perspectives through identification, Burke argues that speakers are initially divided. Approximate Word count = 395 Approximate Pages = 1.6 (250 words per page double spaced)

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