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... Zara 2
2. ... 2 Zara’s Business 2
2.3 Recourse based view of Zara 3
2. ... Zara
2. ... The first Zara store was opened in 1975 on an up market shopping street in La Coruña Spain. ... At the beginning of 2002, Inditex operated six separate chains: Zara, Massimo Dutti, Pull & Bear, Bershla, Stadivarius and Oysho. ... 2 Zara’s Business
Zara’s Business concept is an integrated fashion delivery at low costs. Zara keeps up to date with society’s trends and fashions, dressing the ideas, tendencies and tastes that society itself has developed. This is the key to its success between different people, cultures and generations which, despite their differences, share a special sensitivity towards fashion. Zara’s goal is to offer its customers the latest fashions at accessible prices. ... The format is characterized by collections that are continuously renewed, allowing Zara to put new items on sale in our stores twice a week. To do so, Zara has a structure that makes it possible to cover the entire ‘fashion cycle’: design, purchasing, production, logistics and sales. (Appendix B)
Zara considers fashion to be something interactive, a constant response to the demands of its customers and their reaction to the collections. Zara’s success is based on a vertically integrated business model embracing design, just-in-time production (starting with basic fabric dyeing), marketing and sales. This gives the company the flexibility needed to respond to fast changing fashion trends. ... Zara is involved in all of the processes of the textile business, from the design of garments to production and distribution. ... 3 Recourse based view of Zara
A quote from CEO Inditex José Maria Castellano about Zara “This business is all about reducing response time. In fashion stock is like food. ... ” Zara’s success is as much a result of its history and location, as of its counter-intuitive business strategies. ...
The key success factors in Zara’s business are:
Short lead times:
By focusing on shorter lead time, Zara ensures that its stores are able to carry clothes that the customer wants at that time.
Approximate Word count = 1656
Approximate Pages = 6.6
(250 words per page double spaced)
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