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IKEA to invest in Japan
Japan is the IKEA Group’s new challenge. Within 4-5 years IKEA plans to open two stores in the Tokyo region.
“IKEA’s low price policy together with a range focusing on small spaces are ideal for the Japanese. What’s more IKEA’s design is very similar to their own,” says Tommy Kullberg, IKEA’s country manager in Japan. ...
IKEA to invest in Japan
Japan is the IKEA Group’s new challenge. Within 4-5 years IKEA plans to open two stores in the Tokyo region.
“IKEA’s low price policy together with a range focusing on small spaces are ideal for the Japanese. What’s more IKEA’s design is very similar to their own,” says Tommy Kullberg, IKEA’s country manager in Japan. ... Exactly in that Svetlana Markova from Moscow sees the reason for the popularity of Ikea in her home country. ... Ikea has just a very good marketing. ...
At least as popular as in Russian Ikea is in Germany. ... And you really have the feeling that they do that with a lot of love," Beate Philipp, whose flat in Dortmund looks really like a show room in an Ikea store, gets enthusiastic about her favourite.
Approximate Word count = 968
Approximate Pages = 3.9
(250 words per page double spaced)
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