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SWOT Analysis
Strengths
· Strong advertising and promotion
Twelve electric bikes were used at the 2000 Olympics in Sydney for regular patrols of the Olympic Village. ... Other ZAP products were also stated to appear in four big screen movie productions in the summer of 2001.
· Important Patents
Through internal development and acquisition, ZAP had procured 14 patents associated with EV design implementation. ...
ZAP formed a joint venture agreement with Nongbo Topp Industrial Company Ltd. ...
In 1999, an agreement was reached to purchase EV maker emPower, a developer of advanced electric scooters founded by Massachusetts Institute of Technology engineers.
In February 2000, ZAP bought EV Systems, an EV company based in Los Altos, California. EV systems produced a two-wheeled vehicle designed to tow skaters and skateboarders.
ZAP also acquired Aquatic Propulsion Technology, Inc. ...
ZAP purchased Electric Motorbike Inc. ...
An exclusive distribution contract with Oxygen SpA of Italy was signed in October 2000 to sell the Zappy folding electric scooter and other ZAP EVs in Italy and three other European countries. ...
Looking to further broaden ZAP’s product lines, in May 2000 Starr introduced a new generation of nonpowered scooter (called the Kick) that used inline skate technology. ...
The joint venture with Nongbo Topp purchased key components from ZAP allowing for backwards integration and the expansion of ZAP world stores allow for forward integration.
Approximate Word count = 989
Approximate Pages = 4
(250 words per page double spaced)
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