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Executive Summary
The Panera Bread Company is in the business of operating and franchising Panera Bread Bakery-Cafes, specializing in the retail sale of breads, bakery goods, sandwiches, soups, salads, coffees, and other menu items and merchandise related to the Panera Bread concept.
The menu operating systems, and design of Panera all enable the bakery-café to compete successfully in four key businesses: Breakfast, lunch, daytime “chill out” (the time between breakfast and lunch and between lunch and dinner when customers visit the bakery-cafes to take a break from their daily activities) and take-home bread.
Panera Bread Bakery-Cafes bring tradition of freshly baked bread to neighborhoods in cities throughout the country. Panera Bread Bakery-Cafes are intended primarily for personal consumption by the general public and are principally targeted at suburban dewellers and workers. Panera has geared its products to appeal to an up-scale, health conscious consumer who appreciates quality convenience food. The enjoyment of fresh bread is at the heart of Panera’s success. Panera’s talent, expertise, and efforts are directed toward providing customers a friendly gathering place in which to relax and share the tradition of fresh-baked bread everyday, as well as offering ways to extend the tradition of their family table with Panera’s take-home bread. ... Description of the Franchise
Elevator Statement:
The Panera Bread Company is in the business of operating and franchising Panera Bread Bakery-Cafes, specializing in the retail sale of breads, bakery goods, sandwiches, soups, salads, coffees, and other menu items and merchandise related to the Panera Bread concept.
Description of the Business:
Panera is a Delaware limited liability company, which was formed on December 31, 2001, when Panera, Inc. ... Panera was originally formed under the name of ABP Acquisition Corporation on November 10, 1993. However, it changed its name to “Saint Louis Bread Company, Inc.” in December 1993 and then to “Panera, Inc. ... Panera is a wholly owned subsidiary of Panera Bread Company, which was formerly known as Au Bon Pain Co. ... Panera’s principal place of business is 6710 Clayton Road, Richmond Heights, Missouri 63117. Panera currently does business under the names Panera Bread, Saint Louis Bread Company, and Saint Louis Bread Co.
The Panera Bread Company is in the business of operating and franchising Panera Bread Bakery-Cafes, specializing in the retail sale of breads, bakery goods, sandwiches, soups, salads, coffees, and other menu items and merchandise related to the Panera Bread concept.
The menu operating systems, and design of Panera all enable the bakery-café to compete successfully in four key businesses: Breakfast, lunch, daytime “chill out” (the time between breakfast and lunch and between lunch and dinner when customers visit the bakery-cafes to take a break from their daily activities) and take-home bread.
Panera Bread Bakery-Cafes bring tradition of freshly baked bread to neighborhoods in cities throughout the country. Panera Bread Bakery-Cafes are intended primarily for personal consumption by the general public and are principally targeted at suburban dewellers and workers. Panera has geared its products to appeal to an up-scale, health conscious consumer who appreciates quality convenience food. The enjoyment of fresh bread is at the heart of Panera’s success. Panera’s talent, expertise, and efforts are directed toward providing customers a friendly gathering place in which to relax and share the tradition of fresh-baked bread everyday, as well as offering ways to extend the tradition of their family table with Panera’s take-home bread.
Company Profile:
Panera Bread Company, headquartered in St. Louis, Missouri, operates and franchises bakery-cafes in 30 states under the Panera Bread and Saint Louis Bread Co. ... As of July 12, 2003 there were 531 Panera Bread Bakery-Cafes of which the Company and its joint venture partners operate 144 and 387 are operated by franchisees. ... On December 22, 1993, the Company purchased Saint Louis Bread Co. ...
Saint Louis Bread Co. ... As the concept evolved, it provided customers not only with great breads, bagels, and pastries, but also with made-to-order sandwiches, freshly tossed salads and soups served in sourdough bread bowls. ... ’s CEO, Ron Shaich, decided to build the Saint Louis Bread Co. concept into a national brand under the name Panera Bread. ... sold its bakery-café business unit and officially changed its corporate name to Panera Bread Company. Today the company, through its wholly owned subsidiary Panera, LLC, operates bakery-cafes under the names Panera Bread and Saint Louis Bread Co. Today, Panera enjoys tremendous success, ranking as one of the top growth companies in the food service industry, and bakes more fresh bread each day than any other bakery-café operation in the nation.
Locations:
As of July 12, 2003, there were 531 Panera Bread Bakery-Cafes of which the company and its joint venture partners operate 144. ...
States Include:
· Alabama
· California
· Colorado
· Florida
· Georgia
· Illinois
· Indiana
· Iowa
· Kansas
· Kentucky
· Maryland
· Massachusetts
· Michigan
· Minnesota
· Missouri
· Nebraska
· Nevada
· New Jersey
· New York
· North Carolina
· Ohio Oklahoma
· Pennsylvania
· Tennessee
· Texas
· Wisconsin
Mission and Future Direction:
The future direction of Panera Bread Bakery-Cafes looks promising. Since the franchise concept of the Saint Louis Bread Company started in 1993, they have had nothing but success. Panera’s menu has changed and developed over the years as the tastes and expectations of their customers change. The newest menu items to be added is the Panini sandwiches, as well as sandwiches made on ciabatta bread. As time goes on, more new menu items will be added so that Panera Bread customers can always have something new to choose from.
Brand Strength:
Pumpernickel Associates, LLC owns the Marks and has granted Panera the exclusive right to use the Marks in connection with the business of owning and operating baker-cafes and supporting franchise operations (including the right to sublicense the Marks to franchisees) pursuant to license agreement. In consideration for the right to use and sublicense the Marks, Panera pays Pumpernickel a royalty fee. ...
Pumpernickel Associate, LLC is an affiliate of Panera and is the owner of the following Principal Marks, which are registered in the Principal Register of the U. ... The Marks include The Panera Bread and Design (vertical and horizontal), Panera Bread, Saint Louis Bread Company, and Mother Bread (logo). ... Panera does not know of either superior prior rights of infringing uses of the name “Saint Louis Bread” or the logo design that could materially affect the franchises use of the Marks. ... Products/Services
Panera uses only the highest quality ingredients and bake fresh every day, using fresh dough, never parbaked, with no preservatives. The breads Panera bakes add distinctive freshness, flavor, and quality to everything on the café menu. Panera’s bakery offers more that a dozen delicious varieties of bread, as well as bagels, croissants, muffins, and pastries. Along with the original sourdough, Panera offers 14 other varieties of bread, helping to fulfill the company’s mission of putting “a loaf if bread in every arm.”
The Menu:
Café Menu
Freshly baked bread is the centerpiece of every meal, from sandwiches and salads to hearty soups served in sourdough bread bowls.
Choose from our daily, specialty or seasonal soup selections, served with a freshly baked Sourdough roll or in a freshly baked Sourdough bread bowl. ...
Inspired by Italy, panini are sandwiches with fresh ingredients held between hearty bread and pressed on a hot grill. ...
* pesto contains nuts
You may substitute your favorite sandwich bread on any of these sandwiches. ...
Bacon Turkey Bravo Smoked turkey breast, smoked bacon, smoked Gouda, leaf lettuce, tomato and our signature dressing, on our Tomato Basil bread. ...
* Tomato Basil bread contains nut topping
You may substitute your favorite sandwich bread on any of these sandwiches. ...
XL Loaf • Loaf • Baguette • Round
Bread Bowl • Roll
Sandwich Breads
Croissant • Focaccia* • French • Sunflower
Honey Wheat • Nine Grain • Rye • Sourdough
Tomato Basil* • Your choice of bagel
* Contains nut toppings.
Approximate Word count = 6516
Approximate Pages = 26.1
(250 words per page double spaced)
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