|
Case 1: Sales Force Management at Nordstrom
Nordstrom is one of the largest high-end apparel retailers in the US. ... Nordstrom stores are definitely upscale. ... In that segment of the market, Nordstrom main competitors would be Ann Taylor, Neiman-Marcus and Sacks inc.
Nordstrom is based in Seattle. It was founded by John Nordstrom, who opened a shoe-store in 1901. The shoe business expanded under the leadership of John s three sons, turning into a chain that was incorporated as Nordstrom in 1946. By 1963, Nordstrom was the largest independent shoe store company in the US. Over the next seven years, Nordstrom diversified by acquiring some apparel and fashion retailers. ...
Nordstrom currently has stores in Alaska, California, Colorado, Connecticut, Georgia, Illinois, Indiana, Kansas, Maryland, Michigan, Minnesota, New Jersey, New York, Ohio, Oregon, Pennsylvania, Utah, Virginia and Washington.
In 1995, the fourth generation of the Nordstrom family took over. Third generation Nordstrom family members retired as co-chairmen and were replaced by two non-family members, Ray Johnson and John Whitacre. Around that time, Nordstrom started a mail-order catalogue business and entered e-commerce in 1998. The catalogue and e-commerce businesses were spun off as Nordstrom. ... Sales were slumping and the Nordstrom family briefly lost control of the company s operations. It was the first time in nearly a hundred years that the company was not run directly by the Nordstrom clan. ...
Nordstrom has been quite successful, consistently outperforming the industry. In the last few years, however, Nordstrom has been struggling to keep up with increased competition from brand-name speciality stores (e. ... In that sense, the acquisition of Faconnable can be seen as a attempt to rejuvenate Nordstrom s product line.
Approximate Word count = 1333
Approximate Pages = 5.3
(250 words per page double spaced)
|
|
